Media Buyer, Emerging Channels - Growth Marketing

ABOUT APPLOVIN

AppLovin

• [https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6]
• makes technologies that help businesses of every size connect to their ideal
• customers. The company provides end-to-end advertising solutions for businesses
• to reach, monetize and grow their global audiences. For more information about
• AppLovin, visit: www.applovin.com [http://www.applovin.com].
• To deliver on this mission, our global team is composed of team members with
• life experiences, backgrounds, and perspectives that mirror our developers and
• customers around the world. At AppLovin, we are intentional about the team and
• culture we are building, seeking candidates who are outstanding in their own
• right and also demonstrate their support of others.
• AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager.
• We're expanding paid acquisition beyond core channels and looking for a media
• buyer to work alongside our growth marketing team to drive measurable growth
• across new channels. You’ll launch, test, and establish our digital marketing
• strategy across new growth channels, including but not limited to AI search, X,
• CTV, and out-of-home.
• The ideal candidate is a self-starter that utilizes both AI tools and hands-on
• execution to help us drive rapid growth in a face-paced environment.

Why join

• You'll have a genuine greenfield mandate across multiple channels, a meaningful
• budget to deploy, and a team that has already built the LTV, ROAS, and
• incrementality measurement behind our paid program, so your wins are provable
• and your decisions are grounded in data. If you love being early on new channels
• and proving impact with rigor, this is your seat.

What you'll own

• Design, run, and read structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies,
• audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels i.e QA conversion
• mapping, ensure accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward
• what's genuinely incremental
• Own creative strategy across channels - ideate concepts, brief and direct the

creative team, and tailor format and messaging (image vs. video, hook-driven vs.

storytelling) to what converts best per channel

What we're looking for

• 3+ years of direct, hands-on-keyboard execution experience in paid media
• buying across multiple platforms
• Ability to operate independently, with strong attention to detail regarding
• performance and budget changes, platform-level delivery discrepancies and
• tracking drops,
• Strong test-and-learn track record, data driven, and creative.
• Bonus if you have experience with landing page testing and conversion rate
• optimization
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or
• similar.

Nice to have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided),
• not only consumers.
• Ad-tech, DSP, or marketplace background
• Direct experience driving ad creative strategy - you can mock up or storyboard
• ad concepts yourself, or have examples of ad concepts you originated that drove
• real performance
• AppLovin provides a competitive total compensation package with a pay for
• performance rewards approach. Total compensation at AppLovin is based on a
• number of factors including market location and may vary depending on
• job-related knowledge, skills, and experience. Depending on the position
• offered, equity, and other forms of incentive compensation (as applicable) may
• be provided as part of a total compensation package, in addition to dental,
• vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

• Application Window: The application window is expected to close within 30 days
• of the posting date.
• All questions or concerns about this posting should be directed to
• peopleops@applovin.com.

CA Base Pay Range

$153,000—$200,000 USD

• AppLovin is proud to be an equal opportunity employer that is committed to
• inclusion and diversity. All applicants will be considered for employment
• without attention to race, color, religion, sex, sexual orientation, gender
• identity, national origin, veteran or disability status, or other legally
• protected characteristics. Learn more about EEO rights as an applicant here
• [https://www.eeoc.gov/employers/eeo-law-poster].
• If you need assistance and/or a reasonable accommodation due to a disability
• during the application or recruiting process, please send us a request at
• jobs@applovin.com
• AppLovin will consider for employment all qualified applicants with criminal
• histories in a manner consistent with applicable law.  If you’re applying for a
• position in California, learn more here
• [https://calcivilrights.ca.gov/fair-chance-act/].
• To support an efficient and fair hiring process, we may use technology-assisted
• tools, including artificial intelligence (AI), to help identify and evaluate

candidates. All hiring decisions are ultimately made by human reviewers.

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Please read our Global Applicant Privacy Notice

• [https://legal.applovin.com/global-applicant-privacy-notice/] to learn more
• about how AppLovin processes your personal information.

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