Senior Director of Performance Marketing

Our mission at Duolingo is to develop the best education in the world and make

it universally available. It’s a big mission, and that’s where you come in!

• At Duolingo, you’ll join a team that cares about educating our users,
• experimenting with big ideas, making fact-based decisions, and finding
• innovative solutions to complex problems. You’ll have limitless learning
• opportunities and daily collaborations with world-class minds — while doing work
• that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and

growing!) learners around the world.

Read our blog

• [https://blog.duolingo.com/?utm_source=greenhouse.com&utm_medium=referral&utm_campaign=generalblog_gh_091224]
• to learn more.

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About the role...

• We’re looking for a Senior Director of Performance Marketing to lead the team
• that drives Duolingo’s paid user acquisition across 100+ markets and our
• language, chess, and math products. You’ll own the strategy, the budget, and the
• people, and you’ll be accountable for proving what our spend actually buys.

🧠  You will...

• Lead and grow a team of performance marketers, including managers, and set a
• high bar for craft, rigor, and ownership
• Own the global paid acquisition budget and portfolio across Google, Apple
• Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms, deciding where
• to scale, hold, or pull back as efficiency changes
• Set the measurement standard for the team: incrementality testing, saturation
• modeling, and LTV and ROI frameworks that Finance trusts
• Translate channel performance into annual and in year investment plans, and
• defend them with executive leadership
• Build creative production that scales, combining agency, UGC, creator, and in
• house work with testing infrastructure that finds winners fast
• Manage agency and ad tech partners, holding them accountable to goals,
• pacing, and quality
• Flex spend with the organic calendar, including product launches, seasonal
• swings, and viral moments, in partnership with Social, Brand, and Country

Marketing

• Partner closely with Marketing Analytics, Finance, Product, Engineering, and

Creative

✅  You have...

• 12+ years in performance marketing or paid UA, including 5+ years leading
• teams with managers reporting to you
• A track record of owning a large, multichannel mobile acquisition budget at a
• top subscription or high engagement consumer app
• Deep experience building and defending incrementality tests, saturation
• analysis, and LTV/ROAS models, not just reporting on them
• The judgment and integrity to recommend cutting spend when returns don’t
• support it
• Fluency with mobile attribution (MMPs, SKAN, privacy constrained measurement)
• Experience partnering with Product and Engineering on measurement and
• attribution infrastructure, onboarding and landing experiences for paid
• users, and tests that connect acquisition to retention.
• Clear, fast written communication, from channel tactics to executive and
• board level ROI discussions

⭐  Exceptional candidates will have...

• Experience running UA in China or other walled garden ecosystems
• Experience scaling creator or UGC programs alongside performance creative
• Experience managing acquisition across multiple products or apps
• A passion for Duolingo’s mission

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• The offered salary is dependent upon several factors, including work experience,
• skills, and internal peer comparisons. The posted range is subject to change in

the future. For this role, base salary is supplemented by equity compensation.

• We encourage you to talk with your recruiter for more information related to
• compensation for this role!

Salary Range

$236,800—$355,200 USD

• Benefits: Take a peek at how we care for our employees' holistic well-being with
• our benefits here [https://careers.duolingo.com/#benefits].

Job Alerts: Sign up for job alerts here

[http://my.greenhouse.io/users/sign_in?job_board=duolingo].

• Accommodations: We will do everything we can within reason to make sure that
• your interview takes place in an environment that fairly and accurately assesses
• your skills. If you need assistance or accommodation, please contact
• accommodations@duolingo.com [accommodations@duolingo.com].
• Equal Employment Opportunity: Duolingo is proud to be an Equal Employment
• Opportunity employer. We do not discriminate based upon race, religion, color,
• national origin, gender (including pregnancy, childbirth, or related medical
• conditions), sexual orientation, gender identity, gender expression, age, status
• as a protected veteran, status as an individual with a disability, or other
• applicable legally protected characteristics.
• Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real
• Duolingo employees. Duolingo and our employees will never ask for your Social
• Security number, bank details, or passport info, and we’ll never ask you to
• deposit a check, purchase equipment, or exchange money during the interview
• process. Real Duolingo employees always use an email that ends in @duolingo.com
• or @recruiting.duolingo.com. Stay alert and double-check these details before
• sharing any information.

By applying for this position your data will be processed as per the Duolingo

Applicant Privacy Notice

[https://docs.google.com/document/d/e/2PACX-1vTX9GKeRMOMA9Vtm0vfGibrYPYz8ysl0Dg8KSXgj_PxeT5ChsdnNZZWtpxu4t7xillTPGnngnKCjIbV/pub].