Senior Manager, User Acquisition

ABOUT US

• Fanatics is building a leading global digital sports platform. We ignite the
• passions of global sports fans and maximize the presence and reach for our
• hundreds of sports partners globally by offering products and services across
• Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming,
• allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform,
• sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear
• products, headwear, and hardgoods; collect physical and digital trading cards,
• sports memorabilia, and other digital assets; and bet as the company builds its
• Sportsbook and iGaming platform. Fanatics has an established database of over
• 100 million global sports fans; a global partner network with approximately 900
• sports properties, including major national and international professional
• sports leagues, players associations, teams, colleges, college conferences and
• retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and
• over 2,000 retail locations, including its Lids retail stores. Our more than
• 22,000 employees are committed to relentlessly enhancing the fan experience and
• delighting sports fans globally.

About the Company

• Fanatics Collect is a global product and technology group dedicated to
• revolutionizing the world of collectibles. Every single day our team of
• experienced product leaders, engineers, and operators obsesses over how to
• create the ultimate collector experience with our products: Topps.com, the
• direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the
• most trusted and dynamic collector focused marketplace, and our collector
• focused live shopping platforms, Fanatics Live and Voggt.
• We have the unique advantage of being backed by Fanatics - the world’s largest
• sports merchandiser, with more than 900 global sports relationships, 90+ million
• reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among
• many others - but we’re a nimble, ambitious team building products from the
• ground up.
• If you're passionate about building world class products and share our love for
• sports fans and collectors, Fanatics Collect offers an exciting opportunity to
• be part of a dynamic team creating the future of collecting.

About the Role

• We are looking for a strategic and performance-driven Senior Manager of User
• Acquisition to lead and scale our growth engine across Fanatics Live, Fanatics
• Collect and Topps.com. In this highly visible role, you will drive acquisition
• strategy, manage significant budgets, and own performance across a range of
• channels to fuel our user base and revenue growth. This is a unique opportunity
• to lead with both creativity and analytical rigor, leveraging the strength of
• the Fanatics ecosystem while operating in a fast-paced startup environment.

Responsibilities

• Lead the end-to-end user acquisition strategy across paid media, affiliates,
• programmatic, and other emerging channels.
• Own and manage a multi-million dollar acquisition budget with full
• accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel
• optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure,
• surface insights, and continuously refine performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering,
• and Commercial teams to align on growth priorities and launches.
• Recruit, manage, and mentor a high-performing team of growth marketers and
• channel specialists.
• Present acquisition performance, forecasts, and strategic insights to
• executive leadership and stakeholders.
• Stay on the pulse of marketing trends, emerging platforms, attribution
• changes, and AI/ML-driven growth solutions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in user acquisition, performance marketing, or growth
• marketing, preferably in consumer tech, mobile, or eCommerce.
• Proven success managing and scaling multi-channel campaigns with measurable
• impact on revenue.
• Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad
• networks) and growth stack tools.
• Deep proficiency in analytics tools and techniques: SQL, BI dashboards,
• cohort analysis, attribution modeling.
• Demonstrated leadership experience with the ability to recruit, develop, and
• retain top talent.
• Strong communication skills with an ability to influence and align
• cross-functional stakeholders.
• Experience in fan engagement, collectibles, live commerce, or sports tech is
• a strong plus.
• Familiarity with AI/ML-based targeting, predictive modeling, and advanced
• experimentation frameworks is a differentiator.
• Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.
• Fanatics never seeks payment from job applicants. Feel free to ask your
• recruiter for a phone call or other type of communication for interview, and
• ensure your communication is coming from a Fanatics email address (including
• @collectfanatics.com).  For added security, where possible, apply through our
• company website at www.fanaticsinc.com/careers

[http://www.fanaticsinc.com/careers]

• The salary range represents base pay only and does not include short-term or
• long-term incentive compensation.  This salary range is specific to New York
• City and may not be applicable to other locations.  When determining base pay,
• as part of a final compensation package, we consider several factors such as
• location, experience, qualifications, and training. For information about our
• benefits, please visit https://benefitsatfanatics.com/
• [https://benefitsatfanatics.com/]

NYC Salary Range

$165,000—$190,000 USD

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• Fanatics will never ask candidates for money, banking information, or other
• sensitive personal information as part of the interview process. If you receive
• a suspicious message claiming to be from Fanatics recruiting, please do not
• respond and report it here [recruiting-fraud@fanaticsinc.com].